Description : Media Buyer. Company : Project Growth. Location : Venezuela
Our client, a premier creative agency specializing in transformative digital marketing and branding solutions, is on the lookout for an experienced Media Buyer. This pivotal role demands a professional with deep expertise in Google and Meta advertising platforms, coupled with a comprehensive understanding of analytics tools to evaluate ad performance rigorously.
The successful candidate will excel in A/B testing, adeptly manage budgets, and target campaigns for optimal results. With a keen eye for exploring additional advertising channels and a solid background in B2C marketing strategies, this role requires managing a significant monthly ad spend, aiming to maximize ROI across all campaigns.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
- Platform Expertise: Manage and optimize ad campaigns on Google and Meta, ensuring alignment with the agency’s strategic goals.
- Analytics Proficiency: Utilize analytics tools to monitor ad performance, making data-driven decisions for optimization.
- Ad Optimization: Conduct A/B testing to refine ad strategies, pivoting based on performance insights for improved results.
- Budget Management: Oversee ad spend, ensuring efficient allocation of budget across campaigns to meet and exceed objectives.
- Channel Expansion: Explore and leverage additional ad channels to broaden reach and enhance campaign effectiveness.
- B2C Focused Campaigns: Tailor advertising strategies to resonate with B2C audiences, driving engagement and conversions.
- Successful execution of ad campaigns that significantly enhance brand visibility and conversion rates.
- Efficient budget allocation that maximizes ROI across all advertising efforts.
- Innovative use of multiple advertising channels to establish a comprehensive and impactful digital presence.
- Proven experience as a Paid Media Buyer, with expertise in Google and Meta advertising platforms.
- Familiarity with a wide range of analytics tools and the ability to derive actionable insights from data.
- Experience in A/B testing, ad pivoting, budgeting, and targeting.
- Broad knowledge of various advertising channels, with B2C campaign experience.
- Managed a minimum of $5K monthly ad spend, demonstrating capability in financial and campaign management.
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
Compensation Range: $2.4K - $2.6K